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Indonesia’s Digital Landscape 2017
With a population of over 250 million, Indonesia is one of the most attractive markets in Southeast Asia. Indonesia is also the largest in the region and fourth largest in the world.
According to online researches, Indonesia has more than 100 million active internet users with a constant growth on a yearly basis.
The SIM subscriptions in Indonesia rose to a high at more than 330 million which is way more than its whole population. Hence the mobile market is constantly rising with almost each user having an average of two SIM cards.
There was a time when someone would be called crazy to think that everything can be done on a phone. Since the rise of smartphones, internet is easily accessible using mobile data plans and free wifi at known cafes. As such, the rising of active social media users is inevitable. And now the use of mobile phones for daily transactions is a basic necessity.
E-Commerce slowly but surely
E-commerce is also slowly penetrating the minds of local users as more users are open to the idea of buying goods just by looking at the product’s images with an emphasis of high quality imageries. With the rise of e-commerce, websites with responsive designs are always welcomed since most users are using mobile phones to shop at online marketplaces such as Tokopedia, Bukaklapak, Zalora and the likes.
Even small local brand names are making themselves known using social media marketing to point links back to their mobile e-commerce websites. Local brands are slowly acknowledging the fact that digital is the only way to go in future.
At Chubby Rawit, we help small and medium businesses to realize the potential of going digital, giving you the extra heat you need for a successful online presence. Contact us for a free and friendly quote today and see the difference yourself.